Augmented reality bridges the gap between meatspace and online. A free app on your smartphone interprets a custom barcode, sending the browser to a URL – in this case iMail.
Scott Crow and I worked to embed these in a bunch of infoscreen slides, and they might show up in VAPAC print materials in the near future. Imagine reading about an upcoming performance, and then using your smartphone to scan a barcode that takes you to an interview with the artist. Sweet.
Any bright ideas about other instructional uses? Self-guided tours? Just-in-time training? Scavenger hunts?